Dan Brown's 'The Lost Symbol' breaks first-day records

Dan Brown’s latest historical/conspiratorial/symbological mystery had a stellar first day, selling more than one million copies in the U.S., Canada, and the U.K. Amazon and Barnes & Noble reported that The Lost Symbol broke their records for first-day sales of an adult fiction book. “Adult,” in this case, being shorthand for “not Harry Potter.”

The e-book edition also posted big sales, and is currently the top seller for the Amazon Kindle.

Suzanne Herz of Knopf Doubleday says that this kind of fervent response was absolutely what the publisher expected. “There is no comparison,” she said, between The Lost Symbol‘s success and the early sales of Brown’s other novels. Anticipating massive demand, the publisher had to go back to press immediately prior to release in order to print an additional 600,000 copies (bringing the total number to 5.6 million).

According to Carolyn Brown, spokeswoman for Barnes & Noble, the book exploded past previous first-day records. “No other adult fiction title even comes close.”  And what’s more, it may be spurring readers to buy other titles, too. “It is early, but so far we have seen a lift in sales of books about Freemasonry and secret societies, followed closely by those about early Christianity (Gnostic Gospels).  We think interest in these genres will continue to be strong as the topics appeal to Brown’s core audience,” said Patricia Bostelman, vice president of marketing for Barnes & Noble, Inc.  “As people read more from The Lost Symbol, we expect that the more esoteric titles and books about hermetics, noetics, quantum physics should start to gather momentum.  And  anything about the hidden mysteries and history of Washington are sure to see a pop as well.”

Brown’s sequel to his massively successful 2003 hit, The Da Vinci Code, a cultural symbol in its own right, finds his popular protagonist Robert Langdon back in the United States, returned from his two-book European vacation, and faced with another series of cryptic clues and shadowy goings-on. Fans are clearly excited at the prospect of another go-round with their favorite (likely by default) Harvard symbologist. Like one of Brown’s beloved ambigrams, whether read backwards or forwards, this spells major success for the author.

Comments (23 total) Add your comment
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  • Adrian.

    i need to get it. wonder how it was.

  • J

    Adult fiction? Hahahahahahahahaha!

  • Erin Collazo Miller

    Adrian, Here’s my review – http://bestsellers.about.com/od/suspensethrillers/gr/lost_symbol_brown.htm. I thought it was pretty good, but liked Angels & Demons better.

  • Jolie

    hahahhaha I love how they mention “non harry potter”
    ROFL it makes his success seem more spectacular. LOL

  • John

    Actually, what you are referring to is a palindrome not an ambigram. An ambigram possesses rotational symmetry rather than being able to be “read backwards or forwards”.

  • PNK

    I am reading it now, it is good so far! I like his history of a “necktie” in the early part here. Cool descrips of Wash, DC scenes and buildings too! Go Langdon.

  • Samantha

    I say that Dan Brown should start becoming a movie Director.

  • AcaseofGeo

    Well what did Harry Potter sell in its first day? Anyone remember?

    • PNK

      HP sold like 5-6 million in one day, US sales, for Deathly Hallows (No. 7). That’s my best recollection. Broke all records, they printed up 25 million to be ready.

  • roger plant

    Well I’m too reading the book now and it feels nothing less than the excitement and amazement that i felt with ‘ da vinci code ‘ which by the way i read with no expectations and was referred by a friend of mine.

    This is a great follow-up considering the fact that each and every line will be now scrutinized by critics and fans due to the immense expectations…which does affect the normal reading experience…

    As for Harry Potter…its irony that Rowlings last two books in the series touched those insane sales figures of 10-20 millions in first few days..though they were inferior to the first three which to my knowledge should be acknowledged by any HP fans..mind u i am huge fan of HP books but the last few just did live up to the standard first two or even the third in the series !!!

  • Jeff

    It’s not all about the first day…it;s about holding power. The Da Vinci Code sales are double the best selling Harry Potter book.

    • Timo

      That’s not exactly true. Both the Da Vinci Code and The Deathly Hollows (book 7 of Potter) have reported total worldwide sales around 40 million.

    • Jolie

      Well seeing how the Harry Potter series has sold over 400 Million copies worldwide- I wouldn’t say anything too quickly.

  • mark

    i have read about 100 pages so far; its good and suspencefull, but its not davinci code or angels and demons

    • Johnetta

      If I comunimctaed I could thank you enough for this, I’d be lying.

  • Nynelly

    best new blog

  • Давыд

    Как всегда просто супер обьёмная статья и как всегда дочитал до конца :)

  • Doctorset

    This is the welcome page for the dentaldoctor.us Association web site.

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