In hopes of taking advantage of the never-ending Twilight frenzy, HarperCollins decided to design a new cover for its paperback editions of Emily Brontë’s Wuthering Heights that’s inspired by the teen vamp franchise (as noted by Ron Hogan at the books blog Galleycat). Why, you ask? As all Twilight fans know, Brontë’s classic novel is Bella and Edward’s favorite book (duh!). Don’t believe me? Well, just look at the new cover, branded with the sure-to-pull-in-young-readers slogan, “Bella & Edward’s Favorite Book” (as well as the Team Edward appropriate tagline, “Love never dies”).
Though most people taking a first glance at the new cover might be overwhelmed with images of Brontë rolling in her grave, I can’t completely dismiss it. I’m always in support of corporate decisions that encourage young readers to pick up the classics, even if said decisions are likely inspired by moolah. And at least the U.S. cover is better than the U.K.’s (the middle one above), which features a font that I probably used while designing posters in seventh grade.
Are you shuddering, Shelf Lifers? Or do you see merits to the re-branding?