Libba Bray's 'Going Bovine': At least for her new book trailer!

If you’ve yet to pick up a book by young-adult author Libba Bray, you might after watching the trailer for Going Bovine, her smart, funny, layered new novel due out Sept. 22. The book, featured in EW’s annual Must List Issue, follows the epic journey of 16-year-old Cameron, who’s been diagnosed with Creutzfeldt-Jakob Disease (the human form of mad cow disease). The inspiration for the story, Bray tells EW, came many years ago, when her mother told her about a man from their hometown who had contracted the disease. “One of the symptoms that he had was hallucinations. He would see these flames shoot up in his field of vision. I was haunted by that, because I thought how horrible must it be when you can’t trust your reality. What is reality? Who’s to say what’s real and what’s not? Then it became this crazy cobb salad of all kinds of things that I’m interested in, like, theoretical physics, and microwave popcorn, and Disney World, and yard gnomes, and Norse mythology, and why are we here as opposed to why aren’t we there… or at Nordstrom?”

The trailer, featuring riffs by a cow suit-wearing Bray, is equally fantastic in its randomness. Our two favorite parts: “Boneless chicken” and “That says, to me, I’m marked for death.”

[ewbrightcove “29888952001”, “34234693001”, “525”, “470”]


Comments (30 total) Add your comment
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  • caty

    i love her…

  • Candy

    This is hilarious!

  • kathleen duey

    Libba,Libba,Libba….omg. And an exposed udder!!!! Again,you lead the way!

  • alex

    “even when i’m peeing, i’m creating” that’s an incredible quote

    • Gantha

      Purely to follow up on the utapde of this issue on your site and wish to let you know just how much I liked the time you took to generate this valuable post. Inside the post, you really spoke of how to truly handle this thing with all convenience. It would be my personal pleasure to collect some more strategies from your blog and come as much as offer other people what I have learned from you. Thanks for your usual excellent effort.

  • Angela

    Libba, you’re the best!

  • Sam

    I love the ending – this book looks amazing!

  • Brian

    I love this: Then it became this crazy cobb salad of all kinds of things that I’m interested in, like, theoretical physics, and microwave popcorn, and Disney World, and yard gnomes, and Norse mythology, and why are we here as opposed to why aren’t we there… or at Nordstrom?

    My sentiments exactly.

  • claudine

    How very fun!

  • Kabes

    Libba has no idea how much I love her.

    I wanna see all 7 (give or take) hours of footage they shot. Because this little bit was freakin’ hilarious. I lol’d multiple times. ‘Twas awesome.

    Yeah, I’m Going Beef! ;)

  • Gigi

    That was so awesome! Libba should have a regular gig on The Daily Show with John Stewart!

  • Jocelyn Baldwin

    Gotta Love Libba. She is the epitome of cowness. Yep.

  • Brenda Cowan

    Momma always said to drink my milk, but now…Libba, I just can’t get enough. NO ONE, no one, does udders like Libba Bray.

  • John

    This video is so funny I nearly cried.

  • Shari

    Where has this woman been hiding!! She’s great. Book her on Ellen.

  • April Young Fritz

    Libba, you should have a gig on 30 Rock. I want more!

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