Today is a big deadline for Borders — bids for its smaller stores are due, and Books-a-Million, of all places, has offered to snatch up a number of locations. Borders is a big corporation that in many ways got itself into its own mess, so it should be hard to muster much sympathy. To use an analogy from You’ve Got Mail, it has way more in common with Tom Hanks’ evil megachain Fox Books than Meg Ryan’s quaint, scrappy Shop around the Corner. Borders matched Starbucks in terms of cool, corporate calculation, with its ubiquitous burgundy signage, arctic indoor temperatures, less than ample (or comfortable) seating, and ambient Norah Jones tunes on endless loop.
So why do I feel like I’m losing a friend? READ FULL STORY