Arnold Schwarzenegger promised us his new memoir Total Recall would tell the story we don’t know, but he never counted on people not wanting to know that story in the first place.
The tell-all hit shelves on Oct. 1 and only managed to move 21,000 copies in its first week of publication, according to figures provided by Nielsen Bookscan. The sales were enough to land it on the third spot of Top 10 Adult Non Fiction list, ahead of Stephen Colbert’s America Again and Neil Young’s Waging Heavy Peace, but behind Mark Owen’s mega-seller No Easy Day.
Total Recall was extensively promoted, with Schwarzenegger starring in a cinematic book trailer (debuted exclusively on EW.com) and making appearances on The Daily Show and 60 Minutes, where he spoke candidly of his affair with Mildred Baena. There’s still time to pump up the sales, however. We are heading into the holiday season after all, and what would make a better gift for your relatives than Arnold Schwarzenegger’s memoir? (Well, at least my relatives.)
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