You better hope you haven’t been nominated for any book prizes this year. (No, not really. Let’s hope you have.) A new study coming out in the March issue of Administrative Science Quarterly finds that prize winners face a backlash from readers. According to The Guardian, Amanda Sharkey and Balázs Kovács looked at 38,817 reader reviews on GoodReads.com. They compared the reviews of books that had won an award to reviews of books that had not. Apparently the reviews of the award winners took a notable nose dive after their authors’ accolades were announced. Sharkey and Kovács hypothesized that “many readers who are drawn in by prize-winning books tend to have tastes that are simply not predisposed to liking the types of books that win prizes.” That sounds like a circumspect way of calling us superficial social climbers for reading a book because it won an award. Doesn’t everyone presume something award-winning must be particularly outstanding and therefore worthy of our time? That doesn’t mean every book that wins a Booker Prize or every movie that wins an Oscar or every restaurant that wins a James Beard Award is going to be your favorite thing ever, but still it’s worth a shot. Also, checking Goodreads.com for your case study seems pretty amateur. What do you guys think? [The Guardian]
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