Warner Brothers creates Harry Potter Global Franchise Development team

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Image Credit: Peter Mountain

Harry Potter has his own book series, his own movies, his own theme parks, and now he’s getting his own team: Warner Brothers just announced they’re launching a Harry Potter Global Franchise Development team to foster relations with Harry Potter creator J.K. Rowling and to continue expanding the ever-growing Potter empire.

Warner Brothers has been attached to the franchise since 2001, when it signed on to distribute the first film Harry Potter and the Sorcerer’s Stone. Now, the studio is working on the upcoming Fantastic Beasts and Where to Find Thema film that, according to Rowling, is “neither a prequel nor a sequel to the Harry Potter series, but an extension of the wizarding world.”

The franchise also currently includes two theme parks in Orlando, a theme park in California to open in 2016, a London studio tour, and an upcoming stage production in London’s esteemed West End. Aside from the Warner Brothers projects, Rowling partnered with Sony in 2012 to launch Pottermore, an interactive website that initially stumbled out of the gate but has found more success as of late thanks to its July Quidditch World Cup coverage that featured an update on Harry, Hermione, and Ron.

The announcement comes less than a month after Rowling’s Pottermore-hosted update on the main characters that sparked interest in the internet hub of Potter culture—and Warner Brothers’ lack of involvement with Pottermore suggests the studio might be ensuring they remain in close contact with Rowling and share the success of future Potter-related projects.

The Warner Brothers team will be based out of both Burbank and London, with current Warner UK, Ireland, and Spain president and managing director Josh Berger taking on the role as president of the division.


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