Grove Atlantic has announced it will release Sterling’s Gold: Wit and Wisdom of an Ad Man — the book Mad Men‘s Roger Sterling published during “Gold Mettle,” last season’s episode 11. (The finished copies arrived, poignantly, just as a defeated, washed-up Roger stared at Lucky Strike’s defection.) The real book — as opposed to the pretend one — reportedly came about when Grove Atlantic publisher Morgan Entrekin, a fan of the show, struck a deal directly with creator Matt Weiner.
Grove has already put the book up on their website, making it look like a “real” memoir: “Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account exectutive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963…”
Sterling’s Gold goes on sale November 16 — a slim 176 pages, retailing for $16.95. Thoughts? Anyone as curious about this as I am?








must.have.
I’ll buy one. My wife loves that show.
Can Roger personally deliver it to me?
And then to me….
And, then to me …
This is awesome! I was thinking during the show that I wanted one. I am definitely buying a copy. I’m especially curious about his stories about Mr. Cooper & Mrs. Blankenship.
I love how it says he worked his up to managing partner. He must have really “worked hard” to become a partner at daddy’s company.
I will be adding this to my Amazon wish list. Sounds like a fun read!
“My mother always made us eat vanilla ice cream ’cause it didn’t stain. I liked chocolate…
Awesome.
Please, please, PLEASE have John Slattery in character doing the audiobook of this!
Great idea!
This is one clever idea
I love show related books like this. Like Laura Palmer’s Diary, John Winchester’s Journal, Richard Castle’s novels. I keeping hoping for a real world edition of Walter’s ZFT Manifesto.