'Mad Men': Roger Sterling's fictional memoir is being published. Really.

Grove Atlantic has announced it will release Sterling’s Gold: Wit and Wisdom of an Ad Man — the book Mad Men‘s Roger Sterling published during “Gold Mettle,” last season’s episode 11. (The finished copies arrived, poignantly, just as a defeated, washed-up Roger stared at Lucky Strike’s defection.) The real book — as opposed to the pretend one — reportedly came about when Grove Atlantic publisher Morgan Entrekin, a fan of the show, struck a deal directly with creator Matt Weiner.

Grove has already put the book up on their website, making it look like a “real” memoir: “Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account exectutive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963…”

Sterling’s Gold goes on sale November 16 — a slim 176 pages, retailing for $16.95. Thoughts? Anyone as curious about this as I am?


Comments (15 total) Add your comment
  • lisa


  • CP

    I’ll buy one. My wife loves that show.

  • Lisa Simpson

    Can Roger personally deliver it to me?

    • cj

      And then to me….

      • Helen Draper

        And, then to me …

  • Rebekah

    This is awesome! I was thinking during the show that I wanted one. I am definitely buying a copy. I’m especially curious about his stories about Mr. Cooper & Mrs. Blankenship.

  • Anna

    I love how it says he worked his up to managing partner. He must have really “worked hard” to become a partner at daddy’s company.

  • Mary

    I will be adding this to my Amazon wish list. Sounds like a fun read!

  • trish

    “My mother always made us eat vanilla ice cream ’cause it didn’t stain. I liked chocolate…


  • MWeyer

    Please, please, PLEASE have John Slattery in character doing the audiobook of this!

    • lol

      Great idea!

    • Javier

      Oakhill is correct. Let me add that you won’t rcieeve this rate when selling jewelery to anybody. Even coins or silver bars, or bricks are bought back by dealers for less than the market rate because they need to make a profit when they turn around to sell it again. Gold jewelery will also retrieve far less than the market rate. 14K gold jewelery which is what most gold jewelery is only fetches about 1/2 the current rate of gold.

  • Joseph

    This is one clever idea :)

  • Big D

    I love show related books like this. Like Laura Palmer’s Diary, John Winchester’s Journal, Richard Castle’s novels. I keeping hoping for a real world edition of Walter’s ZFT Manifesto.

  • dotgreen

    Thanks a lot for sharing this with all folks you really realize what you are talking approximately! Bookmarked. Kindly additionally seek advice from my web site =). We may have a link exchange agreement among us

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